Star theory
Dyer states that 'stars' are constructed, artificial images, even if they are represented as being "real people", experiencing real emotions. It helps if their image contains a designed audience so that they can be copied to the interests of that audience. Their image may be made over a single item or characteristic e.g. Bono's 'Fly' sunglasses. Pop stars have the advantage over film stars in that their constructed image may be much more consistent over a period of time, and is not dependent on the films they choose as star vehicles.
Dyer states that 'stars' are constructed, artificial images, even if they are represented as being "real people", experiencing real emotions. It helps if their image contains a designed audience so that they can be copied to the interests of that audience. Their image may be made over a single item or characteristic e.g. Bono's 'Fly' sunglasses. Pop stars have the advantage over film stars in that their constructed image may be much more consistent over a period of time, and is not dependent on the films they choose as star vehicles.
Dyer proposes that "A star is an image not a real person that is constructed out of a range of materials".
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