The Kooks- Inside in/ Inside out Analysis
On the front cover of the digipack there are three clear colours that are used red, black and white. The red and black words contrast each other which makes the band name as well as the artist name stand out from the monochrome background. This is also used to draw the attention of the bands target audience.
The font is quite simple like the rest of the digipack suggesting that the band are simplistic and that they are appealing to their target audience through being an authentic Indie band. Also as all of the band's sight lines are significantly away from the camera this adds to the simplistic attitude of the band while showing they are not there to looking sexy or cool but just to be themselves which again appeals to the Indie audience. The simplicity attitude is shown throughout the digipack making it clear and consistent that the band are focused on being themselves and playing their instruments which is a key convention of the Indie/ Rock genre. Again this simplicity allows the audience to focus on the important things on the album cover such as the album name, band name and the band themselves.
Indie conventions are also shown through the bands clothing such as their skinny jeans and their long hair. Also the image of them playing their guitars is another part of the indie genre as their audience want to be shown that their artist can play an instrument so that they can aspire to be as good as them. Also as they are altogether this shows that the band are a team and that they do not work alone.
The monochrome that was on the front cover is shown on the back cover again showing simplicity and consistency. Also this time the band are shown from another perspective, through a POV shot. This allows the audience to see what the band see's and to image that they are part of the band. This is used to heighten the audience involvement in the band as well as their fascination. This also gives the audience a sight line of the band which could be seen as an exclusive insight into how the band make their music. This allows the audience to relate to the band and their performance.
The track listings are shown simple on the left hand side again showing the attitude of simplicity. Also the font from the front and back cover are the same this shows the bands connection with their music and showing their audience that they are doing it themselves and they have no gimmick.
A convention of most album covers is the barcode, record label and the details of copyright. Showing the legality of the album.
The CD cover is much more colourful than the rest of the digipack showing that even though they are simple they can also appeal to the energetic colour parts of the Indie genre. The colours also allow the CD to stand out from the rest of the album attracting its buyers attention.
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