Applying music video theory - Roland Barthes

 Roland Barthes Theory

Roland Barthes - There are 5 different codes by which a narrative engages the attention of the audience

• The enigma code - The audience is intrigued by the need to solve a problem
• The action code - The audience is excited by the need to resolve a problem
• The semantic code - The audience is directed towards an additional meaning by way of connotations
• The symbolic code - The audience assumes that a character dressed in black is evil or menacing
• The cultural code - The audience derives meaning in a text from shared cultural knowledge