- Audience Engagement - How an audience interacts with a media text
- Audience Expectations - These are the advance ideas an audience may have about a text
- Audience Foreknowledge - Definite information the audience brings to a media product
- Audience Identification - Way in which the audience feel themselves connected to a particular media text which directly expresses their attitude or lifestyle
- Audience Placement - Range of strategies media producers used to directly target a particular audience
- Audience Research - Audience research on all stages such as production, lifestyle and genre
Denis McQuail argues that the audiences consume their media texts for a variety of reasons:
- Surveillance
- Personal identity
- Personal relationships
- Escapism / Diversion
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