Sunday, 25 September 2011

Applying music video theory - Andrew Goodwin

 Andrew Goodwin's Theory

Andrew Goodwin - Relationship between lyrics and visuals.

Is the narrative:
  •  Illustrative - Images provide a literal representation
  • Amplifying - Repetition of key meanings and effects to manipulate the audience
  • Contradicting - Images contrast the music
  • Disjuncture - When the meaning of the song is completely ignored

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